[In the first half-game] Kim Jung-ju's founder of Nexon… Presidential keyword injured game

[mobile Moon Young-soo] The first half of 2022, when it was dazzling, is ending. In the game industry, such as Kim Jong-ju's Nexon's startups' sudden death and the termination of telecommunications due to the conversion of the Corona 19 end Mick, it was also a series of news. We summarized major issues that shook the game industry in the first half of this year.

◆ Kim Jung-ju's founder of Nexon

On March 1, a sudden vbilage flew. Nexon founder Kim Jung-ju, CEO of NX, a pioneer and eldest brother of the Korean game industry, died in Hawaii, USA. As a result, not only in the game industry but also in the business and politics, the tribute to the deceased.

The deceased was born in 1968 and graduated from the Department of Computer Engineering at Seoul National University. He quit his Ph.D. in six months and founded Nexon in 1994 and became the largest game company in Korea by showing his 'Country of Wind', 'Maple Story' and 'Sudden Attack'. The deceased, who had an excellent mergers and acquisition (M & A), also made the acquisition of large and small game companies. Recently, it has attracted attention by investing in domestic and foreign virtual asset exchanges and non-game sectors.

◆ Game that has emerged as a presidential election hot keyword… But

In the 20th presidential election held in March this year, the game has become a major keyword. The two party candidates attracted attention by showing a game-friendly move by announcing a game-related commitment. The analysis that the 2030 generation has become a core supporter, and the pledges for the game they enjoy a lot also poured out that it was hard to find an exemplary in the previous presidential election.

However, it is not pointed out that President Yoon Seok-yeol, who was elected in the presidential election, is neglected to fulfill the game's commitment. President Yoon Seok-yeol has presented a game-friendly commitment, including the completion of the probability-type item information, the installation of a dedicated fraudulent investigation mechanism, the inconvenience of accessibility for the disabled, and the ointment of e-sports areas. It is noteworthy that the Minister of Culture, Sports and Tourism Park Bo-kyun will meet with the game industry on the 1st.

◆ Leave the distance, the end of the game industry

The game industry, which has been working for the long-term work for the past two years due to the spread of Corona 19, has switched to offline work one after another. Game companies tried to minimize the analgesics of the front work, such as going to work on the 3rd and 3+2.

Nexon, which has been implementing the 3+2 system since May, has been converted to warrior work since June, and NCsoft and Netmarble also ended their home work in June and entered the normal commute system. Many mid-sized companies also entered the top work early. On the contrary, NHN Bigfoot attracted attention by introducing a permanent work-based work system for two days a week to secure talent.

◆ Webboard game deregulation… 500,000 won-> 700,000 won

Webboard game regulations have been improved again. The Ministry of Culture, Sports and Tourism announced a legislative legislative amendment to the Enforcement Decree of the Game Industry Earlier this year. The key is to increase the purchase limit of game money for web board games, which were limited to 500,000 won per month, to 700,000 won.

Since then, the web board game regulation improvement plan, which passed the legislation and vice ministers' meeting, was decided to be fully implemented. If the amendment of the Enforcement Decree is applied, there is an analysis that related sales of major web board games such as NHN and Neowiz will also increase. In addition, the regulation of web board games will be reviewed until December 31, every two years, as of January 1, 2022.

** ◆ Successful mobile shoes of famous IP… Manual game that gains

In the first half of this year, it was also a time when famous IP-based games were released. Nexon has launched 'Dungeon & Fighter Mobile' using the signboard game 'Dungeon & Fighter' IP, which is ranked in the top of domestic sales rankings. Blizzard also showed the latest film 'Diablo Immortal' of 'Diablo' franchise, and reaffirmed the IP recognition by putting it on one page of the sales rankings.

The point is that both Dungeon & Fighter Mobile and Diablo's Immortal have introduced manual operation rather than automatically. It is a way to gauge the change of the mobile game, which was mainly based on automatic games.

◆ Chinese walls were high… 'Black Desert Mobile'

After Han-ryeong, the domestic mobile game 'Black Desert Mobile', which attracted attention after issuing a pan, began its local public test in April. Pearl Abyss focused on localization and marketing with Tencent and Eye Dream Sky, but unfortunately did not make visible results.

Complex reasons, such as the trends of Chinese games that have changed for many years and increased eye levels, are considered to be the cause of lukewarm achievements. The fact that it is never easy to succeed in the Chinese market has also been re-entry, but even before the occurrence of the Hannyeong, Korea's mobile game has almost no high charts in China. This is why there is a voice that requires a detailed research to target the local market as well as efforts to issue a pan.